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exo_toy
09-26-2006, 11:42 PM
Gays An ‘Obvious Fit’ for Jeep Marketing in UK

Still, Attitude also has won Daimler Chrysler’s Jeep brand, with ads for both Wrangler and the Grand Cherokee since 1998. Hunt says Wrangler has gotten more ad support in the magazine since the debut of the gay soap "Queer As Folk" – the inspiration of Showtime’s popular U.S. series – because a principle character drives (recklessly) a Wrangler.

Brian Rees, a Chrysler Jeep spokesman in London, says that going after the "pink pound" as the gay dollar is called there, was a natural from the beginning. "You’ve got a group of people who are affluent, independent and confident – the same qualities as the brand – it’s been an obvious fit," says Rees.

Celebrating its 60th anniversary this year, Jeep reappeared in the United Kingdom about eight year ago after an absence. Rees says "by that time, it would have been odd to ignore the gay market. These days, it’s just not an issue."

Reese notes that Jeep is particularly strong in the gay market, representing up to a third of sales -- however as an import, only 400 Jeep Wranglers are sold in the UK annually. Grand Cherokee sales are more significant, at 4,500 a year.

Asked if gay marketing was a concern for the vehicle’s macho image, Rees offers, "some people see it as a macho vehicle, and some people see it as a gay icon vehicle. For some reason, one doesn’t seem to negate the other. For us, it’s just a market we should go after."

http://www.commercialcloset.org/cgi-bin/iowa/index.html?page=column&record=38

kamloopsyota
09-26-2006, 11:46 PM
oh man thats perfect......gay icon vehicle

exo_toy
09-26-2006, 11:47 PM
one third of the sales....hmmm h

Honky
09-26-2006, 11:50 PM
sooooo why are you reading about gay news?[35]

exo_toy
09-26-2006, 11:52 PM
just wanted to confirm that there is a 33.333 % chance you are a homo.

Honky
09-26-2006, 11:54 PM
and what was the result?[32]

Metallica1
09-26-2006, 11:54 PM
http://www.fototime.com/%7B3F83FC37-CE2C-4717-8C97-189F0F9ECAE5%7D/picture.JPG

hahahaha stupid jeeps.....[15]

Honky
09-26-2006, 11:55 PM
I'm sure you guys mean gay as in happy

exo_toy
09-26-2006, 11:56 PM
Jeeps and grapesmugglesr go together pretty well.
yeah jeep is focusing on the happy market :)

DirtyComanche
09-27-2006, 12:01 AM
Well, I dunno abount Honky, but I like Metallica's bum. So I'm pretty sure I'm not gay.


Even though I do own two Jeeps, which I guess would put me at a 66% risk of being gay?

exo_toy
09-27-2006, 12:02 AM
I guess you have to own 4 to be for sure gay, not just metro, or in the closet

Metallica1
09-27-2006, 12:10 AM
so how gay is my mom? she owns... 3 toyotas..(used to be 4) and a jeep... i think the toyotas override the gay?

fourplay
09-27-2006, 03:33 PM
[16] [16] [16] [16] [16] I own 3 Jeeps... thats makes me 2/3's happy? Good enuf estimate I guess. [33] [f]

[cheers]

FKN MRK
09-27-2006, 03:36 PM
[15] that 33.33% must hang out on some other 4x4 site[33] :D

bakelite
09-27-2006, 03:36 PM
I only got one Jeep but I'm happy. :)

230
09-27-2006, 04:57 PM
They were sooo popular with the gay comunity,thats why the liberty was invented.It was actually advertised that way(everyway except N.A)

Honky
09-27-2006, 04:59 PM
hey I am looking at buying a Liberty:eek:


Dam I can hear the closet door opening[35]

Murd0c
09-27-2006, 05:00 PM
At least there not pink [16] [16] [16] [16] [16] [16] [16] [16] [16] [16] [16] [16] [16] [16] [16] [16] [16] [16]
25252525252522525252

230
09-27-2006, 05:01 PM
I like the liberty as well but that doesnt mean we want a pecker in the chute does it?

epic3
09-27-2006, 05:06 PM
yes it does
and a liberty would go great with your baby cigar and your campin hat

UU
09-27-2006, 05:26 PM
Thats in England,

speaking of England, he owns a Jeep


Tim's a fag

England
09-27-2006, 05:44 PM
Oi ....... At least I dont have men chasing me with thier cocks out gay boy !!!!!

England
09-27-2006, 05:45 PM
Oh and just for the record 86 toy !!! Revenge is a dish best served cold mate !!! watch out !

UU
09-27-2006, 05:46 PM
Oi ....... At least I dont have men chasing me with thier cocks out gay boy !!!!!

I'm not the gay one. Dean [f]

And can I help it if I'm irresistable to both sexes

epic3
09-27-2006, 05:48 PM
Thats in England,

speaking of England, he owns a Jeep


Tim's a fag

What a coincedence I was thinkin exactly the same thing

In The Zone
09-27-2006, 05:59 PM
meh the woman owns the JEEP i dont mind if she goes both ways....

MetalMan
09-27-2006, 06:17 PM
My Jeep would crush your Toyotas into little rice cubes.

exo_toy
09-27-2006, 06:25 PM
Oh and just for the record 86 toy !!! Revenge is a dish best served cold mate !!! watch out !
So your saying I should watch you around my ass?? oh and who would buy a plastic jeep......Liberty

UU
09-27-2006, 06:26 PM
So your saying I should watch you around my ass?? oh and who would buy a plastic jeep......Liberty


[wako] you want to watch [f]

HEAVY METAL
09-27-2006, 06:27 PM
I'm not the gay one. Dean [f]

And can I help it if I'm irresistable to both sexes





[14] [14] [14] [14] [14] [14]

lincoln locked
09-27-2006, 06:35 PM
[15][15][15]you guys are funny [31]

Ditchpig
09-27-2006, 06:53 PM
They make Rice Cubes? Sounds like something that someone who owns a Jeep would eat... if they were gay! In all seriousness, I think it's great that the homosexual community can find their strength in the Jeep brand, I'm just happy I own 4 Toyotas :)

ray
09-27-2006, 07:14 PM
I only got one Jeep but I'm happy. :)



bakelites happie[aahh]

jesslee
09-28-2006, 05:06 PM
you're all a bunch of butt pounding queers, get over it already, fuck.

lizard
09-28-2006, 05:24 PM
.........................................